Gridcast Media: Digital Signage
Integrators
Digital signage is always at its best when combined with the common applications and databases you already use. Databases can be integrated with your digital signage to play according to several variables such as product availability, productivity thresholds, weather, time of day, etc. Purchase history from your point of sale terminals can be matched up with the digital signage proof of play reports to tell you if your content is actually increasing sales. Traffic counting software and sophisticated cameras can be implemented in test markets to identify your traffic's shopping behaviours and reactions to certain advertisements.
Integration of databases and applications are also very helpful in the industrial world. Assembly lines are now realizing the power of consistent information feeds. Assembly staff can now get up to the minute production data, safety information, productivity reports and event notifications where they spend the most time.